Of course, the disadvantage is that not all these links will work for all devices so its best to selectively display them depending on the mobile OS. That aside, the link structure is relatively simple.

iTunes (iOS) App Store

To link to the iTunes app store from any iOS device, or web browser, simply link to http://itunes.com/app/YourAppName for example http://itunes.com/app/FlipFrog. This will either launch the appropriate app store application (iTunes on your computer, App Store on an iOS device) or display the product page in the web browser.

Android

To link to the Android Market from an Android device, use the market:// protocol and your package name like this: market://details?id=your.package.name, for example market://details?id=com.lozzal. This will launch the Market application on an Android mobile device but unfortunately won’t do anything in a regular web browser (not even in Chrome).

If you like, you can also link directly to a market search page using market://search?q=pname:your.package.name (for example market://search?q=pname:com.lozzal) which may be useful if you have a number of different apps or want to provide similar alternatives.

BlackBerry

To link to the BlackBerry App World from a BlackBerry device or in any web browser, link to http://appworld.blackberry.com/webstore/content/your_app_id, for example http://appworld.blackberry.com/webstore/content/8160. This will display the detail page in the browser and provide the appropriate direct download links for the device.

Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our publishers.

AdMob’s people, products and tools will continue to work to effectively monetize your mobile traffic – no interruptions. Our product and engineering teams will keep building great products for our customers. Our sales team will keep working with our thousands of advertisers to deliver successful campaigns.

After our deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. We believe this deal will benefit our developer and publisher partners.

You can read more about this deal at www.admob.com/google.