Really makes you want to run out and buy a new mobile phone doesn’t it? I think the pitch for this ad must have gone something like this:
- Exec: We have to create a commercial to hype our new mobile phone but we have to be edgy and different.
- Marketing: Let’s do something completely unrelated to phones and be sure NOT to include the product anywhere in the commercial.
- Exec: Genius.
Compare that to the original iPhone commercials. There’s no CG or special effects in them and they actually, y’know, showed you the product and told you something about it.
Updated Nov 9th, 2009: Finally some real commercials that actually show the device: